Why such a rigmarole to hire a lawyer?

From the desk of Tim O’Hara:

This protects you. If we have a conflict, no time is wasted by either party to the dispute. No fees are charged and there are no surprises. It also stops anyone from trying to eliminate us from representing the opposing party, unless they either mislead us or retain us and incur substantial costs just to ensure we do not represent the other side. But if you think the opposing party might do that, it would be a good idea to retain a lawyer right now.